Thursday, 25 August 2011

On & Offline Marketing: Job Market Update

Talk about unpredictable! 2011 has been an unusual and changeable year for jobhunters in London, so it seemed a good idea to give an overview of the marketing job market as it is at the moment.
Here is what we have been seeing over the past month or so:

  • Salary levels are sluggish. I have been in marketing recruitment for many years and am usually able to accurately guess salaries. No longer! I am seeing a slight year on year decrease in some areas, particularly for broad marketing roles.
  • Large international brands appear more optimistic than our smaller clients – we have had a relatively high volume of new roles from our global clients.
  • Interesting roles = high competition. Jobhunters are cautious, so are only pursuing their ideal jobs. This is causing intense competition for the more creative and strategic client-side roles.
  • Technical skills rule! We have been able to secure significant pay rises for candidates with specialist technical skills which are in demand (yes, search marketers, I mean you....).
  • Feedback from clients is slow. Not unusual for this time of year, so don’t take it personally...
  • B2B acquisition roles (on and offline) have been our most common new role whilst we have been quieter on the brand marketing side.

Most importantly, things change week by week so it has proved difficult to predict patterns and trends. Whilst the market certainly isn’t near its 2007 peak, there are some exciting current vacancies.

If you are thinking of looking for a new role, or would like a bit more insight in to the types of roles out there, please don’t hesitate to get in touch.

Tom Lakin, Head of Marketing Recruitment, Fabric

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